Like fluffy clouds in a bright blue summer sky, Parade's clothing is luxuriously soft and comforting. With bold colours, eco inspired designs and our cast of curious characters, we celebrate beginnings, new adventures and the colourful world around us.
Since we designed our first pieces in 2004, we were one of the first baby and toddler clothing companies in North America committed to using only certified organic cotton and sustainable materials. We have always believed in responsible production, and oversee every detail of every collection. We only use the finest quality organic cotton from India, where organic cotton farming has a long history, and the people we work with we consider our friends.
Produced organically, cotton is not only soft and pure on your baby's skin, but also stronger and more durable than processed cotton, all without the use of harmful chemicals and pesticides. The GOTS, or 'Global Organic Textile Standard' label you'll find in our clothing guarantees that each piece was grown, dyed and sewn organically and under fair trade standards.
From our beginnings in a little studio downtown, we created this small, family owned brand that we now sell to boutiques across North America. We are proud to now have two flagship shops of our own in Gastown and Granville Island - in our natural and beautiful city of Vancouver, BC.