R is for Rainy Days

We're back to rainy days here in Vancouver, but that doesn't mean we can't celebrate. Have a baby shower on the way? (We hope you enjoyed that pun.) Then you have to check out our...

Q is for Quiet Time

The first few years of baby's life aren't exactly "peaceful", to say the least, and anyone whose been there and done that knows this. But introducing quiet time is important for not just mom and...

P is for Peanut

Shop Little Peanut Now!

O is for Organic Cotton

Since 2004, we've been committed to sourcing the best organic cotton and producing fair trade. Our organic cotton is GOTS certified (that's Global Organic Textile Standard) and farmed in India, where organic cotton farming has...

N is for Nicknames

 Shop our Signature Nickname Collection!

M is for Movies

At Parade, we're all about celebrating the moments, and we had a laugh when we saw how this mom has fun with baby by recreating movie scenes. A great reminder never to take anything too...

L is for Lullaby

Even for those of us who are all grown-up, music soothes the soul. Learn to put baby at ease for sleepytime (one of the most difficult times of the day, we know): Browse KiDiddles and...

K is for Knotty Caps: For growing babies everywhere

We designed knotty caps to be the most comfortable for baby, and convenient for mum and dad too! As baby grows, just adjust the knot. One knotty cap fits baby from newborn to 12 months....

J is for Jellybean

Baby probably started out as a little jellybean, and before you ever even truly "met", the nickname just stuck. Here's to all the little jellybeans around the world - sweet and all a little bit...